Top Deliverability Tips for 2024
Let’s start with some context about Email Deliverability. What is exactly email deliverability? In simple words, it is the ability to deliver emails to subscribers’ inboxes. Certain factors can affect email deliverability, making your emails bounce or end in the spam folder, and of course, nobody wants that. That’s why we want to share with […]
Email Automation made easy
What You Need To Know About SPF, DKIM & DMARC Records
SPF, DKIM, and DMARC are email authentication protocols used to protect domains from email spoofing, phishing, and spam. Each one has different functions, but work together to ensure that emails are sent by legitimate sources By implementing SPF, DKIM, and DMARC together, you ensure your emails are properly authenticated, reducing the risk of fraudulent emails being sent […]
Building and Sustaining a Strong Sender Reputation
Building and Sustaining a Strong Sender Reputation Your sender reputation is crucial in email marketing and communications because it directly impacts your ability to reach recipients’ inboxes rather than being filtered into spam. Some benefits of having a strong sender reputation are Increased deliverability, improved open rates, generated brand trust, and higher email engagement, among […]
Subject Line Secrets – How To Get More Opens
Think of the Subject Line as your first impression with your customers. It is the first thing they will read from your emails. A subject line needs to be clear, concise, and relevant. Keep reading to learn tips on elaborating successful subject lines to get more opens. These tips can help increase your email open rates and improve overall […]